As a website owner or blogger, you know that fresh, quality content is the lifeblood of your operation. But providing this content isn't easy. If you ever rack your brains for what to write in your next blog post, imagine having a never-ending flow of new ideas and angles that are just right for your readership. This is the promise of content curation.
Content curation is a real buzzword nowadays but there's much confusion about what it entails. If you're involved in any online activity, this is something you really need to know. That's because effective curation will help build a loyal readership by providing your visitors with exactly the information they're looking for. Here's your guide to curating content and how it can work for you.
Decoding and Defining the Web
You may think that people go online to look for information but that's not strictly true. Today's net users are inundated with information.
What they want is knowledge that makes sense, facts and methods they can put to use. Your visitors want advice that's selected from the torrent, then contextualized, commented on, and put into perspective. In short, they want facts that answer questions, solve problems, and enrich lives.
(adsbygoogle = window.adsbygoogle || []).push({});As you can imagine, being able to provide just what the searcher wants puts you in a very powerful position.
No longer are you one of a million similar faces on the web; you are now an expert who can tap into and make sense of the massive river of data that flows through the web daily.
Just think about the benefits this provides.
You're giving your readership the quality content that they want. Nothing inspires your readers to click that twitter, Facebook or Google+ button than giving them a key insight that resonates throughout their day. With Google now giving importance to social signals, this will help boost your rankings. Providing fresh updated content regularly builds trust and status as an authority site, another big plus in the eyes of the search engines. You're no longer stuck for topics. Updating a blog can be a strain but with curation, you have a steam of fresh content at your fingertips. You just need to know what to do with it.
Sounds great, but how exactly do you go about doing it?
The Content Curation Process
You monitor your niche for the latest and most interesting news and happenings.
When find something that would help you readers you select a part, anything from a sentence up to several paragraphs.
Content is commonly text but you can also curate pictures and videos. You then add your own commentary on the information. You always include a link back to the original source.
You may not be aware of it, but you've been reading curated content all your life. Consider the financial pages in your local newspaper. The government releases some statistics and your friendly journalist quotes the government PR sources and adds his analysis and verdict on the information. He puts it into context and clearly defines what it means for you. Which is exactly what you're looking for.
What Content Curation is NOT?
For one thing, it's not autoblogging. Autoblogging simply involves taking feeds and publishing them straight to your blog automatically. The result is disorganized, duplicate content with no added value. Once this system worked but now autoblogs have been totally devalued by Google.
But isn't it duplicate content or plagiarism? No because you're just selecting a portion, crediting the original source, and then adding your own input. A quick glance online will show you that major, reputable news sites do this constantly. Whenever a news story breaks, each site will quote it and put its own spin on. You're doing the same for your niche.
(adsbygoogle = window.adsbygoogle || []).push({});How do you get started in content curation?
Quality curation hinges on understanding and keeping a close eye on what's happening in your industry and market. So as you can imagine, tapping into the net's information flow and selecting, organizing, contextualizing and commenting on information is a specialized task.
If you've got the time, you're the best person do it as you know your readership better than anyone. Otherwise, you can put your curation needs into the hands of professionals such as myself.
If you're looking to add the type of content that readers love and gets shared and bookmarked resulting in real back-links to boost your ranking, content curation is the way to go.
For quality content curation services, please visit: Boutique Content [http://boutiquecontent.com]
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