Autoblogging sounds like the perfect way to grow an internet site. Simply enter a few keywords into a WordPress plugin, select some sources for your content and press the "publish" button. Then your software will create your site for you, adding new content over the coming weeks and months. And Google will spot that content and send you traffic.
In your dreams.
Because that just doesn't work.
1. The software has a footprint
A lot of potential sources such as Yahoo! Answers, newsfeeds and many images require you to include attribution to them as the source of your material.
Google has been spotting that kind of link for years and its algorithm will know - probably even before the plugin has been created - that certain combinations of that kind of information are computer generated.
That's always assuming that the plugin installs without trace. If there's no "powered by" link (maybe with the promise of affiliate commissions if you leave it on your site) then go to the view source option in your browser and check for the plugin's name in the source. If it's there, Google can see that footprint and can exclude you or downplay you in the search results in the blink of a computer eye.
(adsbygoogle = window.adsbygoogle || []).push({});2. The content strays - fast
If you feed a keyword into Google and click through the first few pages, you'll see how fast it goes off topic or otherwise includes results that don't relate directly to the search you entered.
That's Google.
Who have probably spend more on the water to go into their coffee every week than the plugin creator has earned in their lifetime.
The plugin will be nowhere near as sophisticated as Google's search, so will go off topic even faster and will provide you with automatic content that is - at best - only loosely related to the keywords you first thought of.
3. You run out of content - fast
Although the internet as a whole is close to infinite in size, within any given subject area, it's a very limited and finite resource.
There are only a certain number of books on Amazon on your topic (for instance, just 9 on Amazon for autoblogging when I checked).
Once it gets past that point, what does your software do?
Does it throw its virtual hands in the air and stop?
Or does it guess that another close-ish phrase will be OK?
The software makers probably won't tell you the answer to that question.
And you probably won't find out because the whole idea of autoblogging was that you didn't need to go back to the site once you'd set it up.
(adsbygoogle = window.adsbygoogle || []).push({});4. It's unlikely to earn you any money
The software developers will earn money, selling you the program and the upgrades when it breaks.
But it's unlikely that anyone other than a search engine robot will ever see your pages.
They'll just be one out of hundreds or - more likely - thousands of near enough identical results that Google could deliver.
And because it's obvious even to a computer algorithm that your site has never been touched by a human, you can be almost 100% certain that your site won't show in the first few hundred results.
So no-one will visit it. Probably not even the spammers - and they use software anyway.
Which means you won't earn any money from it.
If you'd like to know more about the kind of results autoblogging software is likely to deliver and why they are likely to be less exciting than the sales page claims, check out this video about whether autoblogging really works.
Or if - as I'd hope - you want to create a real, lasting, internet business then take a look at internet marketing in an hour a day.
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